Category
Lifestyle
Serial Snacking
Trend cluster
Category
Preventative
Play
The obesity epidemic has spurned educational, preventative products.
3.1
Trend score
Trend
What is the Preventative Play trend?
Preventative Play: Young parents are turning to educational, fun toys to teach their children about the importance of healthy eating and exercise. A direct response to the obesity epidemic troubling so many today, these preventative measures appeal to health-conscious parents who want to ingrain healthy habits early on.
Trend themes
Themes within the Preventative Play trend
Three behaviours holding the trend together01
Educational Preventative Products
A trend of parents using educational toys to teach children healthy habits early on, in response to the obesity epidemic.
02
Interactive Nutrition Education
A trend of designing interactive, playful tools to encourage healthy eating habits, such as Pixelate and Chewp.
03
Social Responsibility
A trend of brands partnering with charitable organizations to give back to society, such as Kammok donating mosquito nets to Africa for each hammock purchased.
Industry implications
What the Preventative Play trend means for industry
Where the trend changes the playbookFor
Children's toys
Designing interactive, educational toys for children to encourage healthy habits.
For
Health industry
Exploring innovative ways to prevent obesity and promote healthy habits in children.
For
Corporate Social Responsibility
Partnering with charitable organizations can offer a way for brands to give back to society while also positively impacting their own image.
Trend signals
Trend signals for Preventative Play
Trend score 3.1 out of 10, from popularity 50%, activity 37%, freshness 8%.
Popularity50%
Activity37%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Preventative Play trend
5 featured examples from Jun 7, 2012 to Aug 10, 2013CategoryLifestyle
Nutrition-Boosting Kitchen Tools
'Chewp' Teaches Children About Nutrition & Healthy Lifestyles
The kitchenware industry can develop innovative products that promote healthy eating habits and target the specific needs of children and families.
CategorySocial Good
Health-Promoting Camping Gear
Kammok Sells Hammocks to Provide Mosquito Nets in Africa
Potential for outdoor recreation companies to align with social causes and offer products that enhance both the camping experience and the planet.
CategoryTech
Healthy Eating Digital Games
Pixelate by Sures Kumar and Lana Z Porter Makes Diners Compete
The health and wellness industry can leverage gamified technologies and devices to promote nutrition and encourage healthier eating habits.
CategoryTech
Kid-Calming Robots
MEDi is a Robot That Keeps Kids Calm While Getting Flu Shots
Integration of kid-calming robots in hospitals and clinics can enhance patient care for children.
CategoryLifestyle
Veggie-Flavored Sugar Treats
Fresh Vegetable Candy Defeats the Purpose of a Healthier Diet
The confectionery industry can seize the opportunity to cater to health-conscious consumers by offering vegetable-flavored sweets with less sugar content.
