Category
Lifestyle
Assisted Choices
Trend cluster
Category
Compact
Nutrition
Consumers with busy lives are turning to hyper-convenient sources of nutrition.
4.2
Trend score
Trend
What is the Compact Nutrition trend?
Compact Nutrition: Catering to a young, on-the-go demographic, nutritional food products that condense important nutrients into small, convenient goods are selling well. The convenience paired with sleek packaging not only makes consumers' lives easier, but acts as somewhat of a status symbol, communicating a commitment to health and the ability to afford such niche products.
Trend themes
Themes within the Compact Nutrition trend
Three behaviours holding the trend together01
Hyper-Convenient Nutrition
The trend of hyper-convenient nutrition that condenses important nutrients into small, convenient goods is selling well, especially catering to a young, on-the-go demographic.
02
Organic and Nutritional Snacks for Kids
Organic, all-natural snacks for kids that are free of junk food ingredients, and packaged in a way that emphasizes the wholesome nutrition they provide, are growing in demand.
03
Blended Superfood Oils
A trend of combining several types of healthy oils into one blended superfood oil, rich in omega-3s and antioxidants, and versatile enough to mix into smoothies or hot breakfast cereal, is growing in popularity.
Industry implications
What the Compact Nutrition trend means for industry
Where the trend changes the playbookFor
Health and Wellness Industry
The health and wellness industry can leverage the trend of hyper-convenient nutrition, by developing more products that offer nutritional value in small and convenient packaging.
For
Food and Beverage Industry
The food and beverage industry can take advantage of people's growing interest in organic, all-natural snacks for kids that are free of junk food ingredients, by developing and marketing such snacks for all ages.
For
Fitness Industry
The fitness industry can leverage blended superfood oils as an additional source of nutrition for people wanting to achieve their fitness goals, by incorporating them into health and fitness programs, and recommending their use to clients.
Trend signals
Trend signals for Compact Nutrition
Trend score 4.2 out of 10, from popularity 66%, activity 53%, freshness 8%.
Popularity66%
Activity53%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
South America
Evidence
Examples of the Compact Nutrition trend
8 featured examples from Oct 7, 2011 to Jan 10, 2015CategoryLifestyle
Body-Replenishing Fitness Fuels
Boost Your Workout with Products from Maxishop
There is an opportunity for the fitness industry to adopt gender-specific training programs, facilities, and equipment to cater to the diverse needs of their clients and members.
CategoryLifestyle
Wholesome Superfood Packets
Nutriboost's Healthy Packaging Designs Show the Power of Superfoods
The food and beverage packaging industry can capitalize on the demand for creative, wholesome packaging designs.
CategoryLifestyle
Empowering Cleansing Juices
Toronto-Based Company benourished Knows Just What Your Body Needs
The health food industry can offer a range of nutrient-rich products that cater to the needs of health-conscious individuals.
CategorySocial Good
Social Nutrient Packs
'Valid Nutrition' Pastes are Made Locally Where They Are Needed
The nutritional supplement industry has the opportunity to innovate by developing affordable and locally made nutrient-rich pastes for malnutrition treatment.
CategoryLifestyle
Organic Kiddie Snacks
Organix Goodies for Kids Are Packaged with a 'No Junk Promise'
Disruptive innovation opportunity: Introduce new organic products and healthier alternatives in the baby food industry to meet the demand for nutritious options.
CategoryLifestyle
All-Natural Hemp Bars
Ruth's Hemp Bars are Packed With Proteins and Essential Fatty Acids
The health food industry can capitalize on the trend of hemp-based snack bars by introducing new products that cater to the increasing demand for healthy and sustainable food opti…
CategoryLifestyle
Blended Superfood Oils
Coromega's 'Be Bright' Combines a Number of Super Healthy Oils
The health food industry can capitalize on the trend of blended superfood oils, creating innovative products that offer a variety of health benefits.
CategoryLifestyle
Organic Hempseed Snacks
Nutiva Hempseed Can Be Enjoyed Out of the Bag or in Recipes
The health food industry can capitalize on the popularity of organic hempseed snacks and cater to consumers seeking nutritious options.
