Ex Ben and Jerry’s Scoop Shop shift leader Conor Hagan, has designed these creative packaging ideas for a fruit beverage he has called ‘Peared’.
Hagan, a student designer of Syracuse University, has created these four large juice bottles that, in my eye, resemble chefs in aprons, each label having a mosaic created from the shape of the fruit in the juice inside. I also love his ironic “200% Juice” statement.
Hagan has also designed a cool ‘clip-strip’ of smaller juice bottles that could be displayed right at the cash register; perfect for impulse purchases.
Good thing he’s moved on from the ice cream shop, the guy’s inventive!
What Makes This Trend Stand Out
- Creative Beverage Packaging
- Designing packaging that resembles chefs and uses fruit mosaic shapes can disrupt the beverage industry by attracting consumers with unique and visually appealing designs.
- Impulse Purchase Displays
- Creating clip-strips of smaller juice bottles displayed at the cash register can disrupt retail industry by increasing impulse purchases and driving sales.
- Ironic Marketing Statements
- Using ironic statements, such as '200% Juice', can disrupt the beverage industry by capturing consumers' attention and creating a memorable brand image.
Sectors Adopting This
- Beverage
- The beverage industry can benefit from creative packaging designs to differentiate their products and stand out on store shelves.
- Retail
- The retail industry can capitalize on impulse purchase displays to increase sales and revenue.
- Marketing
- The marketing industry can explore the use of ironic statements to create memorable and attention-grabbing campaigns.
