The rebranding of Odwalla's fresh juice drinks maintains a focus on the fresh flavor and wholesome ingredients of the products, while calling out some of the benefits of each of the healthy drinks. This includes calling out the caloric content of each drink, as well as some of the nutritional benefits from the fruit and vegetable content in each drink.
Each of the beverage bottles is color-coded to match the vibrant hue of the juices like Mango Tango, Blueberry B and the Strawberry C Monster. On top of this, the caps that close off the beverages are organized by color type, indicating the larger product family that specific drink is a part of, including Juices, Seasonals, Smoothies, Superfoods or Quenchers. The branding by Hatch Design has also been carried out onto other Odwalla products, including granola bars.
Vibrant Juice Bottles
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Farm Fresh Juice Packaging
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Couture Juice Branding
Sustainable Juice Containers
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