Like many other brands of vitamins and supplements do, Vitaritma packaging expresses a slightly clinical image so that consumers will take the product seriously as a means to improve their health. But what the B.V Mccann Erickson studio in Romania has done to the visual identity of the pills is to infuse a burst of color and stylized graphics to flaunt the tangible features of the product.
White rectangular boxes act as the base for each of the four types of vitamins that include those for relaxation, fat burning, energy and improved immunity. Every type has its own cursive label that corresponds symbolically to the symptom of the capsule. Additionally, very piece of Vitaritma packaging includes an illustrated adaptation of the signature V to represent the ideas of the vitamins' effects.