This Chobani Greek Yogurt is Branded Just for Kids
Laura McQuarrie — August 2, 2014 — Life-Stages
References: chobani & thedieline
Chobani Greek Yogurt has definitely staked its claim in the dairy market for adults, but the yogurt brand now has a new line out just for kids. The low-fat, freezable yogurts include basic fruit flavors that kids like Banana, Strawberry, Grape & Watermelon, plus a decadent Chocolate Dust yogurt for something really dessert-like.
To show off just how fun good health can be, the Chobani yogurts are packaged with in a vibrant, poppy Keith Haring style, with illustrations that take the images of fruits on imaginative journeys. Each of the yogurt flavors has a slightly different story to tell, although the individual on-the-go Chobani yogurt tubes depicts some sort of high-energy activity like karate, surfing or soccer.
To show off just how fun good health can be, the Chobani yogurts are packaged with in a vibrant, poppy Keith Haring style, with illustrations that take the images of fruits on imaginative journeys. Each of the yogurt flavors has a slightly different story to tell, although the individual on-the-go Chobani yogurt tubes depicts some sort of high-energy activity like karate, surfing or soccer.
Trend Themes
1. Kid-friendly Dairy Products - Opportunities for brands to create dairy products specifically targeted towards children with fun and playful packaging and flavors.
2. Freezable Yogurt Products - There is a growing trend towards freezable yogurt products, which can appeal to consumers looking for a refreshing dessert alternative that is also healthier than traditional ice cream.
3. Branded Packaging Design - Opportunities for brands to work with designers to create unique and eye-catching packaging, such as the Keith Haring style packaging used by Chobani for their kiddie yogurts.
Industry Implications
1. Food and Beverage Industry - This industry is always looking for new ways to innovate their products, and creating niche dairy products for children can be a lucrative market.
2. Frozen Dessert Industry - The popularity of freezable yogurt products presents opportunities for companies operating in the frozen dessert industry to expand their product lines and offer healthier alternatives to traditional ice cream.
3. Packaging Design Industry - Brands that prioritize innovative and unique packaging design can stand out on store shelves and drive consumer interest in their products.
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