Chobani Greek Yogurt has definitely staked its claim in the dairy market for adults, but the yogurt brand now has a new line out just for kids. The low-fat, freezable yogurts include basic fruit flavors that kids like Banana, Strawberry, Grape & Watermelon, plus a decadent Chocolate Dust yogurt for something really dessert-like.
To show off just how fun good health can be, the Chobani yogurts are packaged with in a vibrant, poppy Keith Haring style, with illustrations that take the images of fruits on imaginative journeys. Each of the yogurt flavors has a slightly different story to tell, although the individual on-the-go Chobani yogurt tubes depicts some sort of high-energy activity like karate, surfing or soccer.
Why This Trend Is Growing
- Kid-friendly Dairy Products
- Opportunities for brands to create dairy products specifically targeted towards children with fun and playful packaging and flavors.
- Freezable Yogurt Products
- There is a growing trend towards freezable yogurt products, which can appeal to consumers looking for a refreshing dessert alternative that is also healthier than traditional ice cream.
- Branded Packaging Design
- Opportunities for brands to work with designers to create unique and eye-catching packaging, such as the Keith Haring style packaging used by Chobani for their kiddie yogurts.
Industries Being Reshaped
- Food and Beverage Industry
- This industry is always looking for new ways to innovate their products, and creating niche dairy products for children can be a lucrative market.
- Frozen Dessert Industry
- The popularity of freezable yogurt products presents opportunities for companies operating in the frozen dessert industry to expand their product lines and offer healthier alternatives to traditional ice cream.
- Packaging Design Industry
- Brands that prioritize innovative and unique packaging design can stand out on store shelves and drive consumer interest in their products.
