Rather than trying to sell the benefits of its super fruits, raw superfoods and supergreens, Nutriboost's healthy packaging designs let the potent products speak for themselves.
Each package has a simple, cohesive look that conveys that its products are of top quality, balanced by a wholesome earthiness as well. Each packet is stamped with a message that conveys: "Super fruits give you cheerfulness," or "Super greens give you beauty." By highlighting just one of the benefits of each superfood that goes beyond its nutritional value, the packages address issues to do with one's mood, beauty or strength. Playing off the vibrant colors of wheatgrass, cacao nibs, goji berries and spirulina, the three Nutriboost categories are easily differentiated by the images on the labels.