The Nars cosmetic brand has taken to Pinterest to launch its latest Satin Lip Pencil collection. In celebration of the line, it called upon well-known Pinterst curators via its current collaborations with Danae Vokolos, Caitlin Cawley and Bekka Palmer.
Vokolos, Cawley and Palmer have broadcast their own Satin Lip Pencil boards on their Pinterest accounts. The line is exclusively based on red, pink and nude hues, encouraging viewers to pin images that are similarly based on or inspired by the products. Nars has in this way prompted users of the social media platform to see how they can pair the lipsticks with outfits and accessories. An e-commerce option then allows them to make purchases as desired.
Cosmetic Social Media Campaigns
More Stats +/-
Dessert-Inspired Cosmetic Lines
Kaleidoscopic Cosmetic Campaigns
Trial-Sized Beauty Deliveries
Artful Eye Shadow Editorials
Luxury Soft Palette Cosmetics
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.