Cosmetic Social Media Campaigns

The Nars cosmetic brand has taken to Pinterest to launch its latest Satin Lip Pencil collection. In celebration of the line, it called upon well-known Pinterst curators via its current collaborations with Danae Vokolos, Caitlin Cawley and Bekka Palmer.

Vokolos, Cawley and Palmer have broadcast their own Satin Lip Pencil boards on their Pinterest accounts. The line is exclusively based on red, pink and nude hues, encouraging viewers to pin images that are similarly based on or inspired by the products. Nars has in this way prompted users of the social media platform to see how they can pair the lipsticks with outfits and accessories. An e-commerce option then allows them to make purchases as desired.