Going out into the wilderness and sleeping in a tent for a few days isn't for everyone, and it seems like the models in this Vogue Italia September 2013 editorial fall into the clueless camping category.
Shot by David Dunan, the photo shoot is an amazing juxtaposition between nature and high fashion. The models look so dolled up that they appear almost mannequin-like; their perfectly blown out hair, flawless make up and couture ensembles are definitely not what you would expect to find around a bonfire. There may be a tent in one of the images, but these two girls look almost clueless as to what they should be doing with it.
Titled 'Close Up,' this Vogue Italia September 2013 photo shoot redefines what camping looks like and epitomizes the definition of 'glamping.'
What's Driving This Trend
- Outdoor Glamour
- Opportunity for luxury brands to create high-end camping gear and accessories that combine fashion and functionality.
- Clueless Camping
- Potential for companies to offer glamorous camping experiences with fully equipped luxury tents and personalized services.
- Glamping Redefined
- Disruptive innovation opportunity to create unique glamping destinations that offer couture-inspired accommodations and experiences.
Who This Affects Most
- Luxury Fashion
- Fashion brands can explore collaborations with outdoor gear companies to design couture camping collections that cater to adventurous luxury consumers.
- Hospitality & Tourism
- Hotels and resorts can tap into the glamping trend by offering upscale camping experiences with luxurious amenities and personalized services.
- Outdoor Recreation
- Outdoor gear companies can expand their product offerings to include high-fashion camping gear that appeals to style-conscious outdoor enthusiasts.
