Water and fashion editorials are a good combination, as this mixture of ocean photos and drenched lookbooks shows. What better way to show off a pair of earrings or new bathing suit than by throwing a bucket of water over a gorgeously bodacious model?
The Eres Paris Cruise 2014 campaign exemplifies how poolside shoots with a retro twist can really show off up-and-coming fashion pieces. Lindsey Wixson stars in this campaign, strutting around in vintage wear with a 50s twist. The Vogue Germany for March 2013 ocean photos have model Maryna Linchuk jetting around behind the back of a boat on waterskis. Somehow she manages to still look stellar even with the ocean breeze and saltwater pushing by.
SCORE
6.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
POPULARITY
Popularity 92%
Activity 87%
Freshness 8%
