Whimsically watery, the Gizia Spring 2013 ad campaign revolves around a floating Patricia Van Der Vliet. The model might be surrounded by a pool of water, but instead of letting that bog her down, it translates into a series of romantic captures that only heighten the feminine fashion being showcased.
Clad in everything from sheer scarlet gowns to leopard-print pant suits and elegant emerald dresses, the brunette model is like a forest nymph who decided to take a spontaneous dip in a secluded pond. Photographer Nihat Odabasi captures the vibrantly rippling scenes, which stylist Semra Russell accentuates with the colorful, vibrant wardrobe. The designs from the Turkish label were complemented with wet hair, dewy skin and full makeup. At once dark and bright, the nature-inspired images will grab people's attention immediately.
What's Driving This Trend
- Water-inspired Fashion
- Opportunity to create fashion campaigns and collections inspired by water, bringing a distinct and striking visual element to apparel and accessories.
- Nature-inspired Photography
- Opportunity to infuse elements of nature into fashion photography, creating ethereal, beautiful and captivating imagery to showcase clothing and accessories.
- Vibrant and Romantic Styling
- Opportunity to use vibrant and romantic styling to create visually striking campaigns that evoke a sense of whimsy and femininity.
Who This Affects Most
- Fashion
- Fashion brands and designers can leverage water-inspired and nature-infused design and photography to create unique collections, advertising campaigns and visuals.
- Photography
- Photographers can explore using nature and water-inspired elements to create visually stunning photography for fashion brands and other industries.
- Beauty
- Beauty brands can explore using dewy, fresh and wet makeup looks to complement water-themed fashion campaigns and photography, creating a cohesive visual style.
