Aquatic-Inspired Beauty Editorials

Model Xuchao Zhang Stars in Fashion Gone Rogue 'Summer Glow'

Most women want to achieve that luminous skin that comes with the hottest of seasons and the Fashion Gone Rogue 'Summer Glow' online editorial shows them how to with makeup. Opting for dewy skin, shimmering eyeshadows and wet hair, model Xuchao Zhang could be likened to a surfaced mermaid in the aquatic-themed photoshoot.

The Fashion Gone Rogue 'Summer Glow' online editorial was lensed by photographer Zhang Jingna. Shot against a bright blue backdrop, women will be able to envision the sexy, summery looks at the beach or even by the pool. Complementing the work of hair stylist Cecilia Romero and makeup artist Wendy Karcher, wardrobe stylist adorned the Chinese beauty in a mix of colorful jewelry and swimwear from such labels as Herve Leger by Max Azria, Chanel, Mawi and Alexis Bittar.

Luminous Skin
Opportunity for innovative skincare products and treatments that deliver a natural, radiant glow.
Aquatic-themed Photoshoots
Opportunity to create unique, visually stunning fashion editorials inspired by underwater environments.
Dewy Makeup
Opportunity to develop makeup formulations and techniques that create a fresh, hydrated look.

Sectors Adopting This

Beauty and Skincare
Disruptive innovation potential in creating new products that enhance the natural glow of the skin.
Fashion and Photography
Opportunity for photographers, stylists, and designers to explore underwater themes in fashion editorials.
Hair and Makeup
Potential for innovation in creating hair and makeup techniques that give a dewy, wet look.
SCORE
4.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 76%
Activity 51%
Freshness 8%

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