Violet Grey, an online beauty community and publication, is featuring new cover stories with bold directing talent. This is an interesting concept because it utilizes people’s talent in brand new ways. For instance, this month's cover shoot is featuring Mad Men star Jessica Pare who was styled and directed by Victoria Secret model Rosie Huntington-Whitley. Since she’s used to being behind the camera herself, Huntington is able to offer a new perspective on the creative direction of the shoot.
Photographed by Guy Aroch, the shoot evokes an effortless Hollywood glamour containing tons of close-ups of Jessica’s sultry smokey eye look. Jessica is one of those actresses that just naturally oozes sex appeal, so capturing it on camera probably wasn’t difficult. The shoot takes place in a renowned pool belonging to Robert Evans estate and my favorite photo is her emerging from the water.
Implications - This shoot takes an innovative approach to capturing beauty in different ways; namely, allowing the ‘talent’ a behind-the-scenes opportunity.