The Marie Claire Italia Neutral Mood editorial has been deliberately faded by photographer Arnaud Pyvka. Pyvka made model Sojourner Morrell appear as if from a decade past in these images, a theme that was further channeled by stylist Elisabetta Massari.
Massari dressed Pyvka in printed cut out dresses, matching two piece vest suits and suspenders. The upscale ensembles, appropriate for chic events and nights spent out, were nonetheless displayed before sand, water and large green fronds.
Hair expert Roberto Pagnini contributed to this natural theme with loosely flowing waves, paired here with make up artist Kathy le Sant's minimal use of cosmetics. These earthy elements will be displayed to readers of Marie Claire's March 2013 issue.
Why This Trend Is Growing
- Faded Editorials
- Deliberately washed out editorials are a trend in fashion photography that creates a nostalgic effect and highlights fashion items against natural elements.
- Vintage Fashion
- Vintage fashion is a trend in the fashion industry that leverages nostalgia to create unique and stylish ensembles, influencing the creation of high-end fashion items.
- Minimal Makeup
- Minimal makeup is a trend in the beauty industry that accentuates natural beauty and creates a youthful, fresh, and effortless look that can influence cosmetic product creation.
Industries Being Reshaped
- Fashion Photography
- Deliberately washed out editorials present a disruptive innovation opportunity for fashion photographers and magazines to experiment with vintage and natural elements to create unique and captivating fashion images.
- Fashion Design
- The vintage fashion trend showcased in the Marie Claire Italia Neutral Mood editorial presents an opportunity for fashion designers to leverage nostalgia and create stylish and elegant fashion items that appeal to consumers.
- Cosmetics
- The minimal makeup trend highlighted in the editorial presents an opportunity for cosmetic companies to create natural and long-lasting makeup products that enhance natural features and appeal to customers who prefer a fresh and effortless look.
