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Sophisticated Urban Shoots

Asiris Creative's City Fashion is Gritty Yet Glam

— August 27, 2011 — Fashion
Skyscrapers and other typical metropolitan backdrops aren't required to create an urban vibe, the City Fashion photo series attests to that. Instead, all there needs to be is a sophisticated woman in fashion forward outfits with some semblance of industrial scenery behind her and the vibe just manifests on its own. Granted, the City Fashion photo spread does have a gritty feel as well, not the clean, crisp one that is often captures in nature-inspired shoots.

That is all thanks to photographer Adam Leigh-Manuell, who shot the City Fashion photo series and Alexey Adamitsky of Asiris Creative who retouched it. Full of rich yet neutral colors, the City fashion photo shoot has an edgy elegance that is completely becoming of an urbanite fashionista.
Trend Themes
1. Gritty Fashion - The trend of combining edgy, industrial aesthetics with high-fashion garments presents an opportunity for fashion brands to tap into an urban demographic.
2. Non-metropolitan Cityscapes - Photography that captures urban style in unexpected environments, such as industrial sites, allows for the creation of unique urban fashion narratives and campaigns.
3. Minimalist Fashion Photography - The clean, neutral color palette and minimalistic composition characteristic of City Fashion demonstrates the potential of a simple yet striking approach to fashion photography.
Industry Implications
1. Fashion - Fashion brands can create collections that combine industrial and high fashion aesthetics, catering to urban customers who are seeking a non-traditional, edgy twist on classic styles.
2. Photography - Photographers can experiment with capturing urban fashion in unexpected locations outside of typical metropolitan backdrops, breathing a new life into the genre.
3. Advertising - Advertisers can utilize City Fashion's minimalist, high-fashion approach to create campaigns that stand out from traditional urban fashion campaigns, attracting urban fashion enthusiasts.
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