Michael O’Neal has teamed up with Vogue to debut an Instagram fashion shoot, which has all photos shot and uploaded with nothing but a smartphone. Smartphone photography and social media are becoming more and more relevant, with designers such as Rebecca Minkoff choosing to debut fashion week collections via Snapchat. Smartphone photography could be a new avenue for fashion houses and magazines to reach wider audiences.
This particular shoot featured models (Xiao Wen, Arlenis Sosa and Hilary Rhoda) traipsing over New York City; in one shot, a model crosses the street in Times Square in a crisply tailored white pant-and-shirt combo. Another model poses on the street in a structured vibrant Iris-colored suit. Ultimately, the shoot captures an elegant city chic vibe. The Vogue Instagram fashion shoot combines high fashion with accessible technology for a wider-spread audience.
What's Driving This Trend
- Smartphone Fashion Shoots
- Fashion houses and magazines can take advantage of smartphone photography and social media to reach wider audiences, as demonstrated by the Vogue Instagram fashion shoot.
- Low-budget Couture
- The use of accessible technology to create low-budget fashion shoots can be a trend that appeals to fashion-conscious but spending-cautious audiences.
- Digital Runways
- Innovations in digital photography and social media can lead to more opportunities for fashion designers to showcase their collections, such as Rebecca Minkoff's use of Snapchat for her fashion week debut.
Who This Affects Most
- Fashion
- Fashion houses and magazines can utilize smartphone photography and social media to reach wider audiences and create low-budget but high fashion shoots.
- Social Media
- Social media platforms like Instagram and Snapchat can present disruptive innovation opportunities for the fashion industry and their marketing strategies.
- Digital Photography
- Advancements in digital photography technology can provide more opportunities for fashion designers to showcase their collections and create high fashion shoots with a lower budget.
