Category
Lifestyle
Assisted Choices
Trend cluster
Category
Highbrow
Social
More visual social media platforms pave the way for the artistically elite.
5.1
Trend score
Trend
What is the Highbrow Social trend?
Highbrow Social: As social media channels expand into more visual, sometimes video-based territory, doors for more complex, highbrow social media artistry open. No longer just a place for selfies and tweets about breakfast, the online realm is opening to more elite content, with couture designers and professional filmmakers using the technology. This signifies a shift in high-end culture, as resourcefulness and modernity begin to trump money.
Trend themes
Themes within the Highbrow Social trend
Three behaviours holding the trend together01
Elite Social Media Artistry
As social media platforms expand into more visual, sometimes video-based territory, doors for more complex, highbrow social media artistry open.
02
Social Media-Directed Videos
With companies like Airbnb launching social media-based projects, it's clear that directing and creating video content via social media is a trend on the rise.
03
Instagram Parodies
The humorous depiction of old-school icons through Instagram parody is a rising trend, providing a unique intersection point of history and modern culture.
Industry implications
What the Highbrow Social trend means for industry
Where the trend changes the playbookFor
Fashion
Fashion houses can leverage personal video campaigns, like the Frames of Life Campaign, to expand their reach and better enrapture target consumers.
For
Film and Entertainment
The rising trend of social media-directed videos, exemplified by Airbnb's Hollywood and Vines Project, represents a significant opportunity for companies operating in the film and entertainment industry to engage with users in unique, powerful ways.
For
Publishing
Traditional publishers and new media companies can tap into Instagram parody trends like If Famous Authors Had Instagram to reach niche audiences and build stronger brand relationships with existing customers.
Trend signals
Trend signals for Highbrow Social
Trend score 5.1 out of 10, from popularity 86%, activity 58%, freshness 8%.
Popularity86%
Activity58%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Highbrow Social trend
3 featured examples from Aug 14 to Sep 11, 2013CategoryMarketing
Personal Video Fashion Campaigns
Giorgio Armani Uses Social Media to Showcase Consumers
Fashion brands can leverage personal video campaigns to create a deeper connection with consumers and drive brand loyalty.
CategoryMarketing
Social Media-Directed Videos
Airbnb's 'Hollywood and Vines' Project Directs a Film on Social Media
The emergence of crowdsourced filmmaking presents a disruptive opportunity for the traditional film industry, potentially changing the way films are produced and financed.
CategorySocial Media
Iconic Writer Instagram Spoofs
This Instagram Parody Brings Old-School into Modern Times
Creating Instagram parodies of famous authors offers a way to entertain audiences and engage them with literary and historical content in a modern format.
