More visual social media platforms pave the way for the artistically elite
Implications - As social media channels expand into more visual, sometimes video-based territory, doors for more complex, highbrow social media artistry open. No longer just a place for selfies and tweets about breakfast, the online realm is opening to more elite content, with couture designers and professional filmmakers using the technology. This signifies a shift in high-end culture, as resourcefulness and modernity begin to trump money.
Trend Themes
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Elite Social Media Artistry — As social media platforms expand into more visual, sometimes video-based territory, doors for more complex, highbrow social media artistry open.
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Social Media-directed Videos — With companies like Airbnb launching social media-based projects, it's clear that directing and creating video content via social media is a trend on the rise.
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Instagram Parodies — The humorous depiction of old-school icons through Instagram parody is a rising trend, providing a unique intersection point of history and modern culture.
Industry Implications
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Fashion — Fashion houses can leverage personal video campaigns, like the Frames of Life Campaign, to expand their reach and better enrapture target consumers.
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Film and Entertainment — The rising trend of social media-directed videos, exemplified by Airbnb's Hollywood and Vines Project, represents a significant opportunity for companies operating in the film and entertainment industry to engage with users in unique, powerful ways.
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Publishing — Traditional publishers and new media companies can tap into Instagram parody trends like If Famous Authors Had Instagram to reach niche audiences and build stronger brand relationships with existing customers.
3 Featured, 23 Examples:
140,220 Total Clicks
Date Range:
Aug 13 — Sep 13
Trending:
Warm
Consumer Insight Topics:
