Trend cluster
Category

DIY
Bonding

Families are turning to DIY projects to entertain on a budget.

DIY Giant Jenga GamesDIY Game PackagesDIY Bubblegum KitsDIY Portable Gaming KitsDIY Digital Fortune Tellers

Trend

What is the DIY Bonding trend?

DIY Bonding: More and more families are turning to DIY projects to create activities for wholesome entertainment with a nostalgic bonus. Often more affordable than store bought games, these activities have the added benefit of allowing consumers to be creative while also enjoying a finished product.

Trend themes

Themes within the DIY Bonding trend

Three behaviours holding the trend together
01

DIY Entertaining

Families and individuals are turning to DIY projects for affordable and personalized entertainment.

02

Customizable Hacks

DIYers are hacking classic toys and products to allow for customizable experiences.

03

Giant Games

People are interested in creating giant versions of classic games for a unique and dramatic experience.

Industry implications

What the DIY Bonding trend means for industry

Where the trend changes the playbook
For

Home Entertainment

Business professionals can explore creating DIY kits and products for affordable and creative entertainment options at home.

For

Toy and Game

Creating customizable and giant versions of classic toys and games could be a disruptive innovation opportunity for businesses in this industry.

For

Food and Beverage

Product and kit makers can explore creating DIY food and beverage products, like the bubblegum kit, for a hands-on and personalized experience.

Trend signals

Trend signals for DIY Bonding

Trend score 2.1 out of 10, from popularity 31%, activity 24%, freshness 8%.

Popularity31%
Activity24%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America