Category
Tech
Automated Upkeep
Trend cluster
Category
Infant
Feminism
Gender equality values taught through toys battle the media.
5.1
Trend score
Trend
What is the Infant Feminism trend?
Infant Feminism: Many parents feel the vulgarity of some media content could negatively influence children, creating a demand for ways to teach values such as gender equality earlier in life. As a result, toys, children's books and films are adapting feminist ideals into child-friendly lessons. This shows a pattern of higher valued alternative education.
Trend themes
Themes within the Infant Feminism trend
Three behaviours holding the trend together01
Gender Diversification in Children's Media
Teaching values of gender equality earlier in life through diverse characters, such as gender-bending superheroes and cross-dressing Disney princesses.
02
Realistic Representation in Toy Design
Creating more realistic and diverse representations of body shapes and sizes in children's toys, such as Nickolay Lamm's realistically proportioned Barbie doll.
03
Female Empowerment for Young Girls
Encouraging young girls to pursue STEM fields and innovative thinking through toys and tools like Roominate's DIY dollhouse with a circuit system.
Industry implications
What the Infant Feminism trend means for industry
Where the trend changes the playbookFor
Toy Manufacturing
Designing and manufacturing toys that promote positive values and representation, as well as encourage innovation and critical thinking.
For
Media and Entertainment
Creating diverse and inclusive media for children and young audiences that reflect and promote positive values, such as gender equality.
For
Education and Learning Tools
Developing educational tools and resources that promote innovation and critical thinking skills in young children, particularly young girls in STEM fields.
Trend signals
Trend signals for Infant Feminism
Trend score 5.1 out of 10, from popularity 77%, activity 69%, freshness 8%.
Popularity77%
Activity69%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z (not a primary audience)
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Infant Feminism trend
4 featured examples from May 31, 2013 to Feb 26, 2014CategoryPop Culture
Cross-Dressing Princess Cartoons
Haruki Godo's 'Costume Swap' has Disney Characters Trade Clothes
With the potential to create inclusive and imaginative animated shows, the entertainment industry could see growth in gender-bending animation content.
CategoryPop Culture
Hyper-Realistic Doll Portrayals
This Doll is the Iconic Barbie Doll Properly Proportioned
Disruptive innovation opportunity: Manufacturing companies can innovate by creating dolls that are more inclusive and diverse, appealing to a wider customer base.
CategoryLife-Stages
Female Empowering Dollhouses
Roominate is an Unconventional Female Empowerment Tool for Girls
Opportunity for toy manufacturers to develop and promote empowering and educational toys for young girls.
CategorySocial Good
Gender Reversing Superhero Shows
SheZow is the Gender Bending Superhero Show for Kids
Animation studios and children's programming producers can lead the way in creating content that breaks down gender stereotypes and educates children on gender issues.
