Vine and other video-focused social platforms make for quick communication
Implications - Video-focused social media services like Vine are growing at a quick rate, with some power users acquiring as many as three million followers. Providing the ability to see actual, moving bits of another person's life, video-based social media adds another level of intimacy to digital connection. This not only attracts tech-savvy consumers, but creates an opportunity for brands to establish deeper, more transparent relationships with customers.
Trend Themes
-
Short-form Video Content — The rise of short-form video sharing platforms like Vine and the demand for personalized, intimate, and easily consumed content presents opportunities for brands to creatively and effectively engage with tech-savvy and attention-deficient consumers.
-
Social Media-driven User Generated Content — Social media platforms like Vine provide ample opportunity for user generated content to build brand authenticity and establish deeper, more transparent relationships with customers.
-
Themed Visual Content Competitions — Short-format film festivals revolving around specific themes on social media platforms like Vine encourages community engagement and creative expression for users, while simultaneously building brand visibility and awareness.
Industry Implications
-
Advertising and Marketing — Brands can use short-form video content to more effectively and creatively market their products and connect with consumers through platforms like Vine.
-
Social Media — The rise of video-focused social media platforms like Vine presents significant opportunities for brands and businesses to create engaging content and build a following.
-
Film and Entertainment — Themed visual content competitions on social media platforms like Vine and other short-form video sharing sites and apps can help build community and democratize film and video content under specific themes and genres.
6 Featured, 44 Examples:
336,083 Total Clicks
Date Range:
Aug 13 — Dec 13
Trending:
Average
Consumer Insight Topics:
