Category
Business
Assisted Conversion
Trend cluster
Category
Gamble
Economics
Today's fast pace means less conceptualizing and more testing.
2.9
Trend score
Trend
What is the Gamble Economics trend?
Gamble Economics: Most startups had clued in to the value of quick testing years ago, with large companies lagging behind and aiming for perfection before execution. Recently, however, it seems companies are learning this valuable lesson the hard way, especially during the recession. With both large and small corporations understanding the value of soft launches, a demand for devices, apps, or platforms that make testing easier can be observed.
Trend themes
Themes within the Gamble Economics trend
Three behaviours holding the trend together01
Soft Launches
As companies try to test their products before a full launch, there is a growing demand for devices, apps, or platforms that make testing easier.
02
Gamification
Platforms such as Piggybackr and AppSeed employ gamification to keep users engaged and ease the learning curve.
03
Crowdfunding
Platforms such as Piggybackr and hellomerci are using crowdfunding to help entrepreneurs and borrowers fund their ideas while avoiding traditional financial institutions.
Industry implications
What the Gamble Economics trend means for industry
Where the trend changes the playbookFor
Fintech
With the rise of crowdfunded loan platforms, traditional banks and credit unions need to innovate their lending processes or integrate with alternative lending options.
For
Retail
Binary decision retail apps such as the 'A/B' app are changing the way customers shop and make decisions.
For
Education Technology
Platforms such as Piggybackr highlight the potential for educational technology startups to help young entrepreneurs learn about crowdfunding or other business concepts.
Trend signals
Trend signals for Gamble Economics
Trend score 2.9 out of 10, from popularity 55%, activity 25%, freshness 8%.
Popularity55%
Activity25%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Gamble Economics trend
4 featured examples from Jun 1 to Oct 10, 2013CategoryTech
Binary Decision Retail Apps
The 'A/B' App Lets You Split-Test Purchase Decisions Among Friends
The rise of social decision-making apps, like A/B, presents a lucrative market for mobile app developers to create engaging and interactive shopping experiences.
CategoryLife-Stages
Kid-Friendly Crowdfunding Platforms
'Piggybackr' Teaches Youth the Power of Crowdfunding
Piggybackr's educational twist has the potential to provide a new and engaging way of learning and could be used by schools to teach entrepreneurship.
CategoryTech
Newbie-Friendly App Development Platforms
AppSeed Turns Sketches into Functioning Prototypes
This trend has the potential to disrupt the mobile app development industry by offering a more accessible and affordable way for individuals to create mobile apps.
CategoryBusiness
Crowdfunded Loan Platforms
The 'hellomerci' Platform Helps You Get a Loan While Avoiding the Bank
Traditional banks and credit unions need to innovate in order to compete with peer-to-peer lending platforms and crowdfunding options.
