Today's fast pace means less conceptualizing and more testing
Implications - Most startups had clued in to the value of quick testing years ago, with large companies lagging behind and aiming for perfection before execution. Recently, however, it seems companies are learning this valuable lesson the hard way, especially during the recession. With both large and small corporations understanding the value of soft launches, a demand for devices, apps, or platforms that make testing easier can be observed.
Trend Themes
1. Soft Launches - As companies try to test their products before a full launch, there is a growing demand for devices, apps, or platforms that make testing easier.
2. Gamification - Platforms such as Piggybackr and AppSeed employ gamification to keep users engaged and ease the learning curve.
3. Crowdfunding - Platforms such as Piggybackr and hellomerci are using crowdfunding to help entrepreneurs and borrowers fund their ideas while avoiding traditional financial institutions.
Industry Implications
1. Fintech - With the rise of crowdfunded loan platforms, traditional banks and credit unions need to innovate their lending processes or integrate with alternative lending options.
2. Retail - Binary decision retail apps such as the 'A/B' app are changing the way customers shop and make decisions.
3. Education Technology - Platforms such as Piggybackr highlight the potential for educational technology startups to help young entrepreneurs learn about crowdfunding or other business concepts.
4 Featured, 28 Examples:
159,985 Total Clicks
Date Range:
May 13 — Oct 13
Trending:
Untested
Consumer Insight Topics:
