Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Hometown
Inspiration
Consumers turn to city-inspired decor to show off pride.
4.3
Trend score
Trend
What is the Hometown Inspiration trend?
Hometown Inspiration: Instead of flags or more explicit representations of origin, consumers are turning to subtly designed products to show off their personalities. This speaks to the way in which a desire exists for more personalized goods.
Trend themes
Themes within the Hometown Inspiration trend
Three behaviours holding the trend together01
Personalized Localization
Consumers are seeking subtly designed products that represent their hometown or city for personalization.
02
Cityscape Imagery
Cityscape imagery is being heavily used to showcase urban landscapes and landmarks as well as travel destinations.
03
World Maps as Wall Decor
Detailed world maps with geographical, topographical, and oceanographic features are gaining popularity as wall decor among geography enthusiasts and travelers.
Industry implications
What the Hometown Inspiration trend means for industry
Where the trend changes the playbookFor
Home Decor
The home decor industry can benefit from offering customized products like cityscape prints, world maps, and decor items inspired by local cultures to meet consumers' needs for personalized and localized decor.
For
Fashion Industry
City-centric fashion designs, fashion accessories, and textile prints featuring cityscapes and local landmarks can create opportunities for the fashion industry to tap into the growing trend of urban-inspired fashion products.
For
Digital Platforms
Digital platforms can capitalize on cityscape imagery and world maps by creating pins, wallpapers, and high-resolution images targeted at travelers, geography enthusiasts, and city lovers who are interested in exploring new travel destinations.
Trend signals
Trend signals for Hometown Inspiration
Trend score 4.3 out of 10, from popularity 61%, activity 61%, freshness 8%.
Popularity61%
Activity61%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Hometown Inspiration trend
6 featured examples from Feb 26 to Oct 1, 2013CategoryArt & Design
City Plan Storage Systems
The Luis Organizer Was Adapted from a Playtime Model Metropolis
The Luis Organizer aligns with the furniture and home accessories industry, offering a stylish and versatile storage solution for households.
CategoryArt & Design
World Wallpaper Art
This World Map Wall Mural is Perfect for Geographers and Travelers
Home decor companies can take advantage of the trend towards geography-themed wallpaper art to create unique and customizable products for residential and commercial spaces.
CategoryArt & Design
Iconic Transit System Posters
This New York Subway Print is a Beautiful Depiction of the Tunnels
The art and design industry can capitalize on the trend of iconic transit system posters by creating visually stunning prints that resonate with consumers looking for unique decor…
CategoryTech
3D Cityscape Phone Covers
This Cushi Original 3D iPhone Skin Captures the Sights of New York City
Phone accessory manufacturers need to create new designs for phone cases that allow customers to customize their phones while offering protection and style.
CategoryFashion
City-Centric Fashion Pinboards
The Pinterest Fashion Week Page Shows Global Highlights
Fashion brands and designers can leverage city-centric pinboards to promote their collections and drive online sales.
CategoryLife-Stages
Baby Birthplace Bodysuits
These Clothing Creations By Eggagogo Proudly Declare a Baby's Hometown
Disruptive innovation opportunity: Developing online platforms specialized in customized baby apparel with city-themed illustrations.
