Category
Lifestyle
Assisted Choices
Trend cluster
Category
Venue
Shock
Retailers turn to bizarre set-ups to attract consumers.
5.0
Trend score
Trend
What is the Venue Shock trend?
Venue Shock: Turning shopping into a novel experience as opposed to a run-of-the-mill errand, unique shops based in atypical venues help grab the attention of passersby. This approach not only helps drive home a thematic element to a store, but also adds excitement to the retailer's relationship with a brand.
Trend themes
Themes within the Venue Shock trend
Three behaviours holding the trend together01
Experiential Retail
With retailers looking to create memorable experiences, there is an opportunity to develop more unique and immersive retail concepts.
02
Mobile Retail
Combining mobility and retail creates a novel experience, with potential to offer convenience and time-saving for the consumer.
03
Industrial Aesthetics
The use of industrial design elements, such as polished metal, creates a futuristic atmosphere that could be utilized in retail and other industries.
Industry implications
What the Venue Shock trend means for industry
Where the trend changes the playbookFor
Hospitality Industry
Businesses in the hospitality industry can look into incorporating unique and experiential retail concepts to enhance guest experiences.
For
Transportation Industry
The transportation industry can explore the potential of retail concepts that utilize mobile spaces to offer convenience to passengers and commuters.
For
Architecture and Design Industry
Industrial aesthetics can be applied to various industries, including architecture and design, with a focus on creating a futuristic and modern atmosphere.
Trend signals
Trend signals for Venue Shock
Trend score 5.0 out of 10, from popularity 63%, activity 80%, freshness 8%.
Popularity63%
Activity80%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Asia-Pacific
Evidence
Examples of the Venue Shock trend
3 featured examples from Oct 10 to Nov 13, 2013CategoryBusiness
Subway Car Grocery Stores
This Subway Grocery Store Lets Commuters Shop While They Travel
Disruptive innovation opportunity: Integrating technology and mobile platforms to revolutionize the grocery retail industry, making shopping more convenient and accessible.
CategoryBusiness
Cozy Retailer Lifestyle Villages
The Urban Outfitters Village is a Town Built by Retailers
Physical retailers experimenting with new models of delivering retail experiences by adding lifestyle components.
CategoryArt & Design
Aluminized Retail Interiors
The Acne Pelham Street Store
Opportunity for retailers to use unique store designs to stand out and differentiate themselves from competitors.
