The Wedgwood Brand Updates its Look with Magazine-Like Captures

 - Jun 10, 2013
References: burocreative & designweek
BuroCreative was recently enlisted to modernize the identity of the iconic Wedgwood brand. The new campaign brings a fresh relevance to the luxury and lifestyle product retailer.

The brand was established in 1759, making it rich with history and longstanding relationships with other revered brands like Waterford Crystal and Royal Doulton. BuroCreative took Wedgwood’s wonderful heritage and simply presented it in an appealing, contemporary way.

The new ‘House of Wedgwood’ campaign shot on the Wedgwood Estate captures decadence and excess in every shot. Each shot has an exorbitant amount of the same product, like a model sitting amidst a room stacked high with teacups and saucers; though the effect is not boastful and reads like a whimsical magazine editorial.