Self-Aware Packaging

Packaging that makes sarcastic commentary on a product charms consumers

Implications - Packaging that injects some humor to retail shelves in a self-referential way helps connect consumers to a product. Establishing a more memorable in-person experience, this approach to branding establishes a company as more modern, relatable and fresh.
SCORE 4.9
Popularity
Activity
Freshness
Megatrends
Patterns
488,245 Total Clicks
Jul 10 - Nov 13
Warm
MarketingBranding
Featured Examples
Mad Libs-Like Wine - Natasha Shubaly’s Wine Kit Combines Wine and Mad Libs
SCORE 6.3
Warm 8,438 Clicks Pub: Jul 9, 13
Mad Libs-Like Wine
Natasha Shubaly’s Wine Kit Combines Wine and Mad Libs
This wine kit by Natasha Shubaly is an amusing way to make you feel better. The packaging is a hybrid between boxed wine and Mad Libs, which makes for a winning combination. The interactive boxes... [More]
Prohibition Booze Branding - Marta Kohn Creates Taboo Wine Packaging
SCORE 4.9
Average 14,680 Clicks Pub: Jul 17, 10
Prohibition Booze Branding
Marta Kohn Creates Taboo Wine Packaging
Marta Kohn is a recent graduate of the Savannah College of Art and Design (SCAD), where she studied graphic design and advertising design. She now works as a full-time associate graphic designer at Target… [More]
Doodled Bottle Sleeves - Filirea Gi Wine Packaging Illustrates the Process of Vino Preparation
SCORE 4.2
Average 37,005 Clicks Pub: Apr 16, 13
Doodled Bottle Sleeves
Filirea Gi Wine Packaging Illustrates the Process of Vino Preparation
Filirea Gi wine packaging does well to communicate its homemade quality through the use of endearing drawings. Unlike many liquor labels, these ones do not feature obviously computerized graphics,... [More]
Straight Jacket Wine Packaging - Vino Loco by Lola Madrid Embraces Crazy-Loving Winos
SCORE 4
Mild 4,202 Clicks Pub: Aug 29, 13
Straight Jacket Wine Packaging
Vino Loco by Lola Madrid Embraces Crazy-Loving Winos
The packaging design of Vino Loco (Crazy Wine) could be considered clever, controversial or a little bit of both. The reason it might be considered controversial is the fact that there are some... [More]
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