Bunch juice company has come up with a strange marketing technique: naming and personalizing their products.
Bunch has taken its four drinks and created an identity for each of them. Their names are: Agnes, Rosie, Wilson and Jack. Bunch figures that by naming its products they will now be able to come up with a personality and a back-story for each of their juices. Also, they have come up with re-imagined, clean packaging for its products. The labels are stunningly simple, and they are easily memorable. However, humanizing the individual juices seem to be the concept that will remain in their customers minds. Bunch juice company seems to think customers will not mind drinking juice with a personality, but that may depend on how detailed their back-stories are.