When there's an obvious amount of care put into the way that a product is wrapped, the consumer can often safely assume that that great attention went into making the goods within. Valmiera Blackcurrant Wine packaging certainly seems to satisfy this sort of commodity, bearing a beautiful visual identity that likely reflects its exquisite contents.
Oleg Ivanov took on this project to help a Latvian wine producer enhance its image against its homemade market competitors. The charming solution for Valmiera Blackcurrant Wine packaging was this lovely incorporation of an authentic twine-secured cap of burlap. Accompanying this is an endearing illustration of a man with a glass of wine. He's reaching up towards the top corner of the label as if he might be able to pull the wound string himself.