There is a way to make newspaper work as chic wrapping paper and a way to make it look a little too scrappy. The former is achieved in BRND NWS wine packaging through a great deal of care and imagination.
It is not yesterday's headlines that envelope these beautiful bottles of cabernet sauvignon, but rather a publication that BRND WGN put together itself with punchy articles and a pinch of pink formatting. The whimsical chronicle was set to regular newsprint and a bright salmon hued paper, both coordinating with the adorable bottle labels which are accented in fuchsia.
A great deal of thought, creativity and amusement was put into BRND NWS wine packaging as a gift to loyal clients for Christmas 2011. This execution of self marketing is a clever one, highlighting the firm's talents and celebrating the events of the year with good company and a gorgeous drink.
BRND NWS Wine Packaging Celebrates the Year's Marketing Headlines
Amelia Roblin — January 9, 2012 — Pop Culture
References: behance.net & lovelypackage