Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Virtual Events (NEW!)
Stream our World Summit content from the comfort of your home.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,631 more

Benefit Branding

Self-referential branding makes a product's benefits clear to consumers

Implications - Putting the intended selling point of a product up front and center, very literal packaging makes a product stand out on the shelf. Creating an even more instantaneous connection with the consumer, this approach helps establish a brand as transparent and forward-thinking, while making the decision process much easier for consumers.
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 34 Examples:
449,450 Total Clicks
Date Range:
Jun 13 — Sep 14
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Related Trend Reports & Custom Market Research

Related Examples

Snake Skin Tape
Snake Skin Tape
People Will Mistake This Adhesive For the Moulting of a Large Python
Spinning Wheel Tape Dispensers
Spinning Wheel Tape Dispensers
This Cute Tape Dispenser is Crafted in Solid Brass
Curvaceous Patio Chairs
Curvaceous Patio Chairs
This Patio Chair Design Boasts an Unconventional Shape
Relaxed Bohemian Menswear
Relaxed Bohemian Menswear
This Dries Van Noten Menswear Collection Boasts Floral Print Fashion
Nebular Keyboard Decals
Nebular Keyboard Decals
This Galaxy Keyboard Sticker Makes Your MacBook Look Out of This World
Workbench-Branded Fragrances
Workbench-Branded Fragrances
Greg Lauren Cologne Packaging Bears the Messy Mark of its Maker
Jonit Bookheim, Partner at Mata Traders (INTERVIEW)
Jonit Bookheim, Partner at Mata Traders (INTERVIEW)
Facilitating Fair Trade Fashion
Furniture-Aligning Laser Tools
Furniture-Aligning Laser Tools
The Pen Line Laser Ensures the Straight Alignment of Objects
Substitution Oxygen Energy Drinks
Substitution Oxygen Energy Drinks
'Boost Oxygen' Is a Source of Natural Energy in a Can
Refreshing DIY Fruit Bowls
Refreshing DIY Fruit Bowls
This Lovely Painted Watermelon Bowl is Perfect for Summer Festivities
Delectable Sushi Flash Drives
Delectable Sushi Flash Drives
These Sushi USB Drives Will Please Any Maki Lover
play_circle_filled Fruit-Inspired Pleasure Toys
Fruit-Inspired Pleasure Toys
This 'Limon' Vibrator is a Fruit Adult Toy Made for Mutual Pleasure
Fragrant Gadget Wipes
Fragrant Gadget Wipes
Elecom Scented Touchscreen Cleaners Turns Your iPad into Faux Flowers
DIY Delectable Fruit Decor
DIY Delectable Fruit Decor
This Activity Lets You Make Vibrant Decorations from Tissue Paper
Vibrant Supermarket Editorials
Vibrant Supermarket Editorials
The Harper's Bazaar June Issue Mixes Funky Fashion and Food
Hazelnut Chocolate Cocktails
Hazelnut Chocolate Cocktails
The Nutella Martini by Lisa Douglas is a Drinkable Dessert
Wall-Mounted Fruit Bowls
Wall-Mounted Fruit Bowls
The Newton Fruit Holder Arranges Snacks Vertically for Ordered Retrieval
Stamped Brew Branding
Stamped Brew Branding
Maria's Packaging Has the Charming Casual Quality of the Community Bar
Chalkboard Booze Branding
Chalkboard Booze Branding
The Monarchy Beer Packaging Surrounds a Crest in Freehand Graphics
Cannabis-Infused Beverages
Cannabis-Infused Beverages
This Cannabis Energy Drink Will Get You Pumped and Energized
Tonal Beverage Branding
Tonal Beverage Branding
South Lawn Beer Packaging Appeals with its Sophistication and Variety
Jam Jar Booze Branding
Jam Jar Booze Branding
Super Beer Packaging Serves Up a Quirky and Casual Impression
Soda-Inspired Breakfast Beverages
Soda-Inspired Breakfast Beverages
The Mountain Dew Kickstart Hopes to Replace Coffee and Tea
Explosive Beverage Branding
Explosive Beverage Branding
Missile Packaging Blows Competing Products Out of the Water
Canned Cuppa Branding
Canned Cuppa Branding
Coffee & Soul Packaging is a Blend of Old and New Merchandizing
Gamer-Themed Energy Drinks
Gamer-Themed Energy Drinks
The '1 Up' Super Mario-Themed Energy Drink Will Boost You Up
Strapping Sailor Branding
Strapping Sailor Branding
Popeye Energy Drink Packaging Revives Vintage Images and Your Vitality
Inflated Brand Identities
Inflated Brand Identities
Pump Energy Drink Packaging is Given a Bold and Powerful Boost
Blanche Embossed Branding
Blanche Embossed Branding
Equator Design Beer Packaging is All About Texture and Tactility
Simple Stencil Branding
Simple Stencil Branding
One Pine Tree Beer Packaging is Visually Simple But Symbolically Loaded
Bagged Booze Branding
Bagged Booze Branding
Leuven Beer Packaging Greatly Increases the Portability of Your Pale Ale
Bound Rope Branding
Bound Rope Branding
Mercator Beer Packaging Makes Use of Maritime Merchandizing
See-Through Beer Cans
See-Through Beer Cans
Naked Premium Beer Packaging Provides a Look at the Product Inside
Sticky Digital Displays
Sticky Digital Displays
Message Tape