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Benefit Branding

Self-referential branding makes a product's benefits clear to consumers

Implications - Putting the intended selling point of a product up front and center, very literal packaging makes a product stand out on the shelf. Creating an even more instantaneous connection with the consumer, this approach helps establish a brand as transparent and forward-thinking, while making the decision process much easier for consumers.
SCORE 4.7
Popularity
Activity
Freshness
Megatrends
Patterns
427,797 Total Clicks
Jun 13 - Sep 14
Warm
MarketingBusinessRetailBranding
Featured Examples
Plastic Pint-Like Packaging - Gold Mine Beer Branding Serves Up the Bar Experience Wherever You Are
SCORE 6.2
Warm 26,470 Clicks Pub: Oct 2, 13
Plastic Pint-Like Packaging
Gold Mine Beer Branding Serves Up the Bar Experience Wherever You Are
If you glanced quickly at Gold Mine Beer packaging the first time, it might have actually tricked you into thinking that it was a full pint glass. Look again, however, and you’ll notice that... [More]
Illuminating Energy Drink Bottles - Rise and Shine's Energy Drink Packaging Exudes Electricity
SCORE 5.2
Warm 14,217 Clicks Pub: Oct 20, 13
Illuminating Energy Drink Bottles
Rise and Shine's Energy Drink Packaging Exudes Electricity
The ‘Rise and Shine’ energy drink packaging is designed after lightbulbs, taking the idea of energy and power quite literally. Remark Studio noticed “a lack of innovation in... [More]
Gift-Wrapping Tapes - This Decorative Packing Tape Warns of 'Pretty Things Inside'
SCORE 4.1
Average 2,313 Clicks Pub: Sep 17, 14
Gift-Wrapping Tapes
This Decorative Packing Tape Warns of 'Pretty Things Inside'
The ‘Pretty Things Inside’ decorative packing tape makes sure you get a hint at the contents of a box before you open it. There are numerous tape designs out there that are available in... [More]
Fruit-Topped Lotion Bottles - This Korean Cosmetic Brand Uses Cute and Compact Packaging
SCORE 3.1
Mild 11,735 Clicks Pub: Jun 6, 13
Fruit-Topped Lotion Bottles
This Korean Cosmetic Brand Uses Cute and Compact Packaging
Korean cosmetic brand Edude’s ‘Milk Talk’ packaging is incredibly sweet. Its line of body wash lotions are packaged with cute painterly illustrations of fruits on them,... [More]
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