The Nutella Martini is the perfect alcoholic beverage for those who love the hazelnut chocolate spread, or for those who love chocolate period. Sometimes a person needs a more dessert-y option when it come to cocktails and the summer is often filled with them. But they are more often than not fruit flavored ones. The Nutella Martini is a fun change of pace.
Concocted by of Crazy Adventures in Parenting, the Nutella Martini is quite simple to make. It requires warmed Nutella, that is drizzled in the cup and then a mixture of Frangelico liqueur, Godiva chocolate liqueur and some chocolate milk. Although it is meant to be served chill, it would probably be just as good warm.
Key Themes Behind This Trend
- Chocolate-based Cocktails
- Opportunities exist to develop and market more chocolate-based cocktails to cater to customers looking for a more dessert-like cocktail experience.
- Premium Liqueurs
- Manufacturers of Frangelico and Godiva liqueurs can capitalize on the trend towards dessert-like cocktails to increase sales and market share.
- At-home Mixology
- As more consumers turn to making their own cocktails at home, there is an opportunity for companies to create easy-to-make Nutella-inspired cocktail mixers or cocktail recipe kits.
Where This Applies
- Alcoholic Beverages
- Alcoholic beverage companies can create and market chocolate-flavored liqueurs and mixers to tap into the growing demand for dessert-like cocktails.
- Food and Beverage
- Food and beverage companies can develop and market new products that incorporate Nutella or other chocolate flavors to appeal to consumers who enjoy the taste of chocolate-based cocktails.
- Home Appliance and Cookware
- Companies that sell home appliances and cookware can develop and market cocktail shakers, mixers, and other accessories to meet the needs of customers who enjoy making cocktails at home.
