Whether paying tribute to a beloved boy wizard from a book, a celebrity diva or a fictive character from TV, these pop culture drink recipes pair perfectly with a theme party or a launch event in support of a famed franchise.
Alcoholic beverages are the fitting choice for the mature audiences that watch shows like Game of Thrones, Breaking Bad and Orange is the New Black, sating fandoms with beer, wine and expertly crafted cocktails. However, Disney and Sanrio have been just as successful at introducing kid-friendly drinks in the form of soda, water and ice cream floats.
Now that the experience of tuning into a show or seeing a movie is much more involved with social media and the Internet, fans are craving immersive sensory products and experiences to deepen their connection with pop culture.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
