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Cartoony Fortified Water

AquaBall's Naturally Flavored Water for Kids Features Favorite Characters

— April 29, 2015 — Life-Stages
AquaBall knows how important the right flavoring and presentation are to getting kids to stay hydrated by drinking more water. Packaged in a container that's almost fully spherical, the bottled water beverages resemble more of a toy than an product for the maintenance of good health. This is helped by playful wraps that show off familiar Disney princesses, characters from Frozen, Mickey Mouse's friends and the crew from Marvel's Avengers.

Flavors like Berry Frost, Orange Splash, Fruit Punch and Grape appeal to kids, while parents will appreciate the fact that the drinks are sugar-free and naturally-flavored. Rather than being bad for kids, these beverages will satisfy thirst and a need for essential vitamins like B3, B5, B6, B12 and C.
Trend Themes
1. Cartoony Beverages - Opportunity for beverage companies to create more fun, playful designs and packaging to appeal to children.
2. Naturally-flavored Hydration - Opportunity to create more healthy beverage options with natural flavors and no added sugar for both adults and children.
3. Essential Vitamin-infused Drinks - Opportunity to create more beverages that provide essential vitamins like B3, B5, B6, B12 and C for those who struggle to get them through their daily diet.
Industry Implications
1. Beverage Industry - Opportunity for companies to create innovative drinks and packaging to appeal to new markets and demographics.
2. Children's Health Industry - Opportunity for companies to create more healthy and appealing beverage options for children to promote healthy hydration habits from a young age.
3. Vitamin-infused Beverage Industry - Opportunity to create more healthy beverages that provide essential daily vitamins for those who struggle to meet their daily requirements.
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