Game of Thrones fans have been loving the beers Brewery Ommegang in New York has been creating, using the show as inspiration, but they love it even more when they can be involved in the process.
Back in December at the end of last year, fans were asked to vote on one of three Game of Thrones beer varieties. Now, the winner has been announced and the fourth Game of Thrones-inspired beer will be available soon. Fan votes determined that the winning beer would be 'Valar Morghulis,' which are words uttered by Khaleesi from an Old Valyrian saying that means "All men must die."
Valar Morghulis will soon be available through Brewery Ommegang, along with 'Iron Throne Blonde Ale,' 'Take the Black Stout' and 'Fire and Blood Red Ale.'
Key Themes Behind This Trend
- Fan-driven Beer Varieties
- Opportunity to engage and involve fans in the beer creation process, increasing brand loyalty.
- Entertainment-inspired Brews
- Creating beers inspired by popular TV shows or movies to cater to fans and tap into their enthusiasm.
- Collaborative Marketing Campaigns
- Partnering with popular shows or franchises to co-create and promote limited edition beers, benefiting both parties.
Where This Applies
- Craft Beer Brewing
- Opportunity for craft breweries to tap into the fandom culture and create unique beers.
- Entertainment Merchandise
- Expanding merchandise offerings to include branded beers, leveraging the popularity of TV shows or movies.
- Marketing and Advertising
- Adapting marketing strategies to include collaborative campaigns with popular franchises, increasing brand reach and engagement.
