Inspired by his role in the Jim Jaramusch movie Coffee and Cigarettes, the Bill Murray cocktail actually tastes like coffee and cigarettes. Available at Sweetwater Social (a gastropub located in the Greenwich area of New York City), the Old Fashioned variation is part of their brand new cocktail menu.
Also known as 'Delirium,' the alcoholic beverage is based on a scene in the film where the iconic actor runs into GZA and RZA described by Mashable as "the most 'Bill Murray' that Bill Murray has ever been in a movie, and not just because he's playing himself."
Sweetwater Social partner and cocktail creator Tim Cooper used ingredients like Laphroaig scotch, Elijah Craig bourbon, Ron Zapaca rum, coffee beans and coffee-flavored Demerara sugar.
What Makes This Trend Stand Out
- Celebrity-inspired Cocktails
- Disruptive innovation opportunity: Creating unique and engaging cocktails based on famous celebrities and their iconic roles.
- Cinema-inspired Food and Drinks
- Disruptive innovation opportunity: Developing innovative food and beverage concepts that draw inspiration from popular movies and their memorable scenes.
- Gastropubs and Unique Menus
- Disruptive innovation opportunity: Opening gastropubs that offer creative and unconventional menus, including celebrity-inspired cocktails.
Sectors Adopting This
- Hospitality and Entertainment
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- Film and TV Merchandise
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- Beverage Industry
- Disruptive innovation opportunity: Collaborating with mixologists and bartenders to develop and market innovative and unconventional cocktail recipes based on celebrities and movies.
