Scotch whiskey maker Glenfarclas has teamed up with The Drinks Drop to create two pre-mixed cocktails, both of which have been designed to celebrate Scottish poet Robert Burns. The two ready-to-drink offerings include 'Strawberry & Balsamic Rob Roy' and 'Coffee & Cacao Bobby Burns.'
The cocktails are made using Glenfarclas' 60% ABV 105 whiskey and arrive in a unique pouch format, designed by The Drinks Drop. The Strawberry & Balsamic Rob Roy (27% ABV) delivers a sweet and sophisticated blend of flavors with notes derived from strawberry, balsamic, and orange bitters. Meanwhile, Coffee & Cacao Bobby Burns (28% ABV) offers a "powerful and invigorating" twist on the classic cocktail. The coffee-focused offering combines cacao-infused Glenfarclas 105 with Mr Black Coffee Liqueur, Bénédictine liqueur, chocolate wine, and chocolate bitters.
Image Credit: Glenfarclas
Why This Trend Is Growing
- Pre-mixed Pouch Cocktails
- The rise of pre-mixed cocktails in pouches allows companies to offer convenience and creativity for consumers in the alcohol industry.
- Ready-to-drink Cocktails
- Ready-to-drink cocktails provide an opportunity for companies to tap into the growing trend of at-home drinking and offer unique flavor combinations.
- Collaboration with Mixology Services
- Collaborating with mixology services allows spirits companies to tap into new markets and offer creative cocktail options to consumers.
Industries Being Reshaped
- Alcohol Industry
- Alcohol companies can benefit from the growth of the pre-mixed cocktail trend by creating new products and offering unique flavor combinations that appeal to consumers.
- Packaging Industry
- The rise of pre-mixed pouch cocktails provides an opportunity for packaging companies to offer innovative and eco-friendly solutions to the alcohol industry.
- Mixology Services
- Mixology services can benefit from collaborations with spirits companies to expand their offerings and appeal to a wider range of consumers.
