The Quote Book by Salvatore Calabrese’s Velvet Bar is a celebrity-inspired cocktail menu that shares 21 all-new drinks based on famous figures from the 20th and 21st centuries. Each drink gets its name from a phrase by the icon who inspired it, including everyone from Lady Gaga and Nelson Mandela to Elon Musk and Greta Thunberg.
Thoughtful, bespoke drinkware is integral to the experience of each cocktail. “You taste with your eyes, nose, mouth and hands," says Calabrese, "Feeling the glass is important to the journey of the drink." A standout is the Last Dance cocktail, inspired by basketball legend Michael Jordan, which is served in a cup that uses 3D printing to mimic the feel of gripping a basketball. This riff on the classic whisky sour plays with all-American food ingredients like ketchup and maple, plus Aperol, Yellow Chartreuse and whisky.
Why This Trend Is Growing
- Celebrity-inspired Cocktail Menus
- Crafting unique drink experiences based on famous icons through bespoke drinkware and innovative flavor combinations.
- Innovative Drinkware Design
- Exploring 3D printing technology to elevate the tactile aspect of drinking experiences and enhance the visual appeal of cocktails.
- Cross-industry Inspiration
- Fusing elements from diverse sectors such as sports, activism, and entrepreneurship to create thematic cocktails that resonate with a wide audience.
Industries Being Reshaped
- Hospitality Industry
- Transforming bar experiences by incorporating storytelling, design, and flavor innovation to delight patrons with immersive celebrity-inspired cocktails.
- Technology Sector
- Harnessing 3D printing advancements to revolutionize drinkware design in the hospitality industry and enhance the sensory engagement of beverage consumption.
- Entertainment & Lifestyle
- Drawing inspiration from cultural icons to infuse creativity and thematic richness into cocktail menus, catering to consumers seeking unique and memorable drinking experiences.
