Chamberlain Coffee and 818 Tequila are Putting a Twist on a Classic
Laura McQuarrie — April 24, 2024 — Pop Culture
References: chamberlaincoffee & fastcompany
Emma Chamberlain's Chamberlain Coffee and Kendall Jenner's 818 Tequila brands teamed up to put a twist on a classic coffee cocktail with a Tequila Espresso Martini Kit. Traditionally made with a base of vodka or gin, the martini is being reinvented for a new generation of drinkers so that the agave notes in tequila can uniquely complement the other minimal ingredients in a martini.
Additionally, 818 Tequila and Chamberlain Coffee created limited-edition Candied Pecan Cold Brew Singles with notes of maple and candied pecan inspired by the flavors of 818 Tequila Reposado.
Inside the co-branded Tequila Espresso Martini Kit, the cold brew singles are paired with a cocktail shaker and a martini glass. Outside of the bundle, the components can be purchased individually.
Additionally, 818 Tequila and Chamberlain Coffee created limited-edition Candied Pecan Cold Brew Singles with notes of maple and candied pecan inspired by the flavors of 818 Tequila Reposado.
Inside the co-branded Tequila Espresso Martini Kit, the cold brew singles are paired with a cocktail shaker and a martini glass. Outside of the bundle, the components can be purchased individually.
Trend Themes
1. Tequila Espresso Martini Innovation - Reinventing the classic martini with the unique agave notes of tequila to appeal to a new generation of drinkers.
2. Co-branded Cocktail Experience - Creating a limited-edition kit that combines cold brew singles, a cocktail shaker, and a martini glass for a premium at-home cocktail experience.
3. Flavor-inspired Collaboration - Introducing Candied Pecan Cold Brew Singles with maple and pecan notes inspired by the flavors of 818 Tequila Reposado, adding a new dimension to the coffee experience.
Industry Implications
1. Beverage - Opportunity for beverage companies to collaborate and innovate by blending unique flavors and offering premium at-home cocktail experiences.
2. Hospitality - Potential for the hospitality industry to implement co-branded cocktail kits to enhance guest experiences and bring new flavors to the bar scene.
3. Retail - Retailers can capitalize on flavor-inspired collaborations to introduce exclusive products that cater to consumer preferences for innovative beverage experiences.
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