Missile Packaging Blows Competing Products Out of the Water
Amelia Roblin — February 11, 2013 — Marketing
References: missileenergydrink & packagingoftheworld
Missile Energy Drink packaging was designed to be striking. It's difficult to ignore a product with such an uncommon case compared to its shop shelf mates, and challenging still to look past such a confronting image.
The stamina-stimulating beverage is contained within a fairly typical tall aluminum can; however, this has been capped by a smoothed conical lid that alters the appearance of the canister into something like a bullet. Specifically, it's modeled on a projectile weapon with plenty of power propelling it and even more housed within it.
For a little pop culture nostalgia, Missile Energy Drink packaging is represented in vintage-style posters that mimic wartime placards. The launched bomb metaphor is quite appropriate for such a consumer item, with its forte of causing the drinker's energy level to shoot up.
The stamina-stimulating beverage is contained within a fairly typical tall aluminum can; however, this has been capped by a smoothed conical lid that alters the appearance of the canister into something like a bullet. Specifically, it's modeled on a projectile weapon with plenty of power propelling it and even more housed within it.
For a little pop culture nostalgia, Missile Energy Drink packaging is represented in vintage-style posters that mimic wartime placards. The launched bomb metaphor is quite appropriate for such a consumer item, with its forte of causing the drinker's energy level to shoot up.
Trend Themes
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Unique Packaging Design — The Missile Energy Drink packaging showcases the opportunity for brands to stand out on store shelves by utilizing unconventional and striking packaging designs.
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Nostalgic Visual Branding — The vintage-style posters used for Missile Energy Drink packaging highlight the trend of incorporating nostalgia into branding strategies, appealing to consumers' desire for nostalgic experiences and emotions.
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Metaphorical Branding — The bomb metaphor used in the Missile Energy Drink packaging demonstrates the potential for brands to use symbolic imagery to create a strong and memorable brand identity.
Industry Implications
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Beverage and Energy Drink — The unique packaging design of Missile Energy Drink presents an opportunity for innovation and differentiation in the beverage industry, specifically targeting the energy drink market.
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Marketing and Advertising — The nostalgic visual branding approach of Missile Energy Drink packaging suggests opportunities for marketing and advertising professionals to tap into consumers' emotional connections to past experiences.
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Graphic Design and Packaging — The use of metaphorical branding in the Missile Energy Drink packaging highlights the potential for graphic designers and packaging professionals to create impactful and concept-driven designs for various products.
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