Missile Energy Drink packaging was designed to be striking. It's difficult to ignore a product with such an uncommon case compared to its shop shelf mates, and challenging still to look past such a confronting image.
The stamina-stimulating beverage is contained within a fairly typical tall aluminum can; however, this has been capped by a smoothed conical lid that alters the appearance of the canister into something like a bullet. Specifically, it's modeled on a projectile weapon with plenty of power propelling it and even more housed within it.
For a little pop culture nostalgia, Missile Energy Drink packaging is represented in vintage-style posters that mimic wartime placards. The launched bomb metaphor is quite appropriate for such a consumer item, with its forte of causing the drinker's energy level to shoot up.
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