Your fingertips will have to help you read Equator Design Beer packaging because absolutely no ink was applied in its manufacturing. A local Sydney printing press was used to stamp the elegant logos onto the labels of the beer bottles, made from thick card stock and quite inviting to touch.
The Equator Design Consultants team hoped to literally "make an impression" on its clients through the thoughtful and adventurous process of brewing their own pale ale in-office and gifting them out. Mark Grey is responsible for the scrumptious pun that's been worked into the brand identity of the special beverage.
To complete the high quality and artisan appeal of Equator Design Beer packaging, manager Peter Bradley crafted beautiful crates from rich Australian wood.