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Canned Cuppa Branding

Coffee & Soul Packaging is a Blend of Old and New Merchandizing

— January 18, 2013 — Lifestyle
It seems extremely modern to sell java in aluminum cans, yet Coffee & Soul packaging also has a distinctly nostalgic look about it. Serbian graphic designer Tamara Vujicic has rebranded the popular caffeine-rich beverage to embody some appealing features to the contemporary consumer.

There were soft drinks and beer and now energy drinks sold in cans. These represent a convenience and an accessibility that is not really available in your cup of Joe to-go. The line of nine different brews offers ready-made drinks that you don't have order specially and wait for the barista to whip up.

But the imagery applied by the designer to her 'Tin' project has a more historical flavor about it. Whether it's early car carriages, flying contraptions or telephone booths on the label, Coffee & Soul packaging romantically alludes to a bygone era to reference the timeless appreciation of the strong ground bean beverage.
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