Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

From Personalized Winemaker Boxes to Customized Scotch Labels

 - Aug 6, 2014
Whether it's coffee, a fresh-pressed juice or something a little alcoholic, everybody likes their beverages a little differently, which is what makes drink customization so important. Although a lot of the time this is left up to the consumer to make a drink that suits their personal tastes, these examples of drink customization show off products, campaigns and brands that are taking the lead to offer those extra special personalized details.

One fantastic campaign to make note of is Cocktail Request Week, hosted by Bacardi and Jamie Oliver on the Drinks Tube YouTube channel. On a weekly basis, this campaign had viewers send in their requests for mixed drink recipes and master mixologists will share how to whip up the drinks with a step-by-step guide.