Whether it's coffee, a fresh-pressed juice or something a little alcoholic, everybody likes their beverages a little differently, which is what makes drink customization so important. Although a lot of the time this is left up to the consumer to make a drink that suits their personal tastes, these examples of drink customization show off products, campaigns and brands that are taking the lead to offer those extra special personalized details.
One fantastic campaign to make note of is Cocktail Request Week, hosted by Bacardi and Jamie Oliver on the Drinks Tube YouTube channel. On a weekly basis, this campaign had viewers send in their requests for mixed drink recipes and master mixologists will share how to whip up the drinks with a step-by-step guide.
20 Examples of Drink Customization
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Mad Libs-Like Wine
Customized Drink Campaigns
Virtual Beer Pouring Stations
City-Customized Alcoholic Drinks