Our/Vodka Allows Locals to Give It Their Own Hometown Character
Meghan Young — May 22, 2014 — Lifestyle
People often exhibit a deep pride not only for their country, but the city they are raised in and Our/Vodka acknowledges this deep connection by allowing locals to tweak the recipe, giving it their own hometown character. Our/Vodka may by produced by local experts in Berlin, Germany, but it will be traveling to microbreweries in the United States, Europe and Australia to evolve in a way not many spirits have in the past.
Coming to 11 cities, the first of which is Detroit, Michigan, Our/Vodka will be made with the same global recipe, but every distillery will use locally sourced ingredients to better set theirs apart from the rest. An ingenious idea, Our/Vodka encourages people around to world to feel like it belongs to them.
Coming to 11 cities, the first of which is Detroit, Michigan, Our/Vodka will be made with the same global recipe, but every distillery will use locally sourced ingredients to better set theirs apart from the rest. An ingenious idea, Our/Vodka encourages people around to world to feel like it belongs to them.
Trend Themes
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City-customized Alcoholic Drinks — Allowing locals to customize alcohol based on their city's character presents an opportunity for disruptive innovation in the beverage industry.
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Local Sourcing of Ingredients — The trend towards using locally sourced ingredients for alcoholic beverages creates opportunities for disruptive innovation in the food and beverage industry.
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Microbreweries and Distilleries — The rise of microbreweries and distilleries worldwide offers opportunities for disruptive innovation in the alcohol manufacturing and hospitality industries.
Industry Implications
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Food and Beverage — The customizable alcohol trend presents disruptive innovation opportunities in the food and beverage industry.
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Hospitality — The rise of microbreweries and distilleries provides opportunities for disruptive innovation in the hospitality industry.
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Manufacturing — The trend of local sourcing of ingredients in alcoholic beverages creates opportunities for disruptive innovation in the manufacturing industry.
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