Consider Monarchy Beer packaging, with its regal name and its official-looking crest. An alternative label could have easily been designed that might have exuded an exceptionally formal character; nevertheless, the decision was made to give the beverage a more playful and casual image, so a lighthearted illustration technique was employed.
The black backing to the sticker has been treated like a chalkboard, one which all of the text is scrawled loosely, as if with calcium sulfate sticks. These handwritten typefaces have texture and inconsistency of form, making the labels resemble the ever-changing sandwich boards and menus that are displayed in bars. Even the name of the brew, 'Son of a Batch,' enhances the informality and the wit of the Monarchy Beer packaging by b71 ontwerp.
Key Themes Behind This Trend
- Handwritten Packaging
- There is an opportunity for brands to use handwritten typefaces and illustrations on their packaging to create a playful and casual image.
- Chalkboard Inspired Design
- Using a chalkboard-inspired design on packaging can add an element of nostalgia and informality to the product.
- Playful Illustration Technique
- Employing a lighthearted illustration technique on packaging can give a beverage a more playful and casual image.
Where This Applies
- Beverage
- Beverage companies can explore handwritten and chalkboard-inspired packaging to appeal to consumers looking for a more playful and casual drinking experience.
- Bar and Restaurant
- Bars and restaurants can adopt chalkboard-inspired designs for their menus and signage to create an informal and nostalgic atmosphere.
- Packaging Design
- Packaging design agencies can offer services that incorporate handwritten typefaces and playful illustration techniques to help brands create a unique and casual image for their products.
