The Monarchy Beer Packaging Surrounds a Crest in Freehand Graphics
Amelia Roblin — April 18, 2013 — Lifestyle
References: b71.nl & packagingoftheworld
Consider Monarchy Beer packaging, with its regal name and its official-looking crest. An alternative label could have easily been designed that might have exuded an exceptionally formal character; nevertheless, the decision was made to give the beverage a more playful and casual image, so a lighthearted illustration technique was employed.
The black backing to the sticker has been treated like a chalkboard, one which all of the text is scrawled loosely, as if with calcium sulfate sticks. These handwritten typefaces have texture and inconsistency of form, making the labels resemble the ever-changing sandwich boards and menus that are displayed in bars. Even the name of the brew, 'Son of a Batch,' enhances the informality and the wit of the Monarchy Beer packaging by b71 ontwerp.
The black backing to the sticker has been treated like a chalkboard, one which all of the text is scrawled loosely, as if with calcium sulfate sticks. These handwritten typefaces have texture and inconsistency of form, making the labels resemble the ever-changing sandwich boards and menus that are displayed in bars. Even the name of the brew, 'Son of a Batch,' enhances the informality and the wit of the Monarchy Beer packaging by b71 ontwerp.
Trend Themes
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Handwritten Packaging — There is an opportunity for brands to use handwritten typefaces and illustrations on their packaging to create a playful and casual image.
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Chalkboard Inspired Design — Using a chalkboard-inspired design on packaging can add an element of nostalgia and informality to the product.
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Playful Illustration Technique — Employing a lighthearted illustration technique on packaging can give a beverage a more playful and casual image.
Industry Implications
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Beverage — Beverage companies can explore handwritten and chalkboard-inspired packaging to appeal to consumers looking for a more playful and casual drinking experience.
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Bar and Restaurant — Bars and restaurants can adopt chalkboard-inspired designs for their menus and signage to create an informal and nostalgic atmosphere.
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Packaging Design — Packaging design agencies can offer services that incorporate handwritten typefaces and playful illustration techniques to help brands create a unique and casual image for their products.
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