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Social Commerce

Social media influences e-commerce in a way that encourages community buying

Implications - Social media has not only changed the way consumers communicate, but the way they shop as well. Recently, the world of e-commerce has begun mimicking its communication-based digital counterpart of social media, resulting in online community-enabled purchasing. This social commerce speaks to consumers' need to stay connected to their peers during purchase decisions, providing reassurance in their decision and satiating the need for digital modernity.
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 42 Examples:
299,197 Total Clicks
Date Range:
Apr 12 — Oct 13
Trending:
Average

Featured Examples

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