Social media influences e-commerce in a way that encourages community buying
Implications - Social media has not only changed the way consumers communicate, but the way they shop as well. Recently, the world of e-commerce has begun mimicking its communication-based digital counterpart of social media, resulting in online community-enabled purchasing. This social commerce speaks to consumers' need to stay connected to their peers during purchase decisions, providing reassurance in their decision and satiating the need for digital modernity.
Trend Themes
1. Social Commerce - Social media has changed the way consumers shop and has resulted in community-enabled purchasing, providing reassurance and digital modernity.
2. Personalized Shopping Experience - With smart tracking of purchases and preferences, Pickie aims to create a more personalized shopping experience by linking to social media accounts and filtering through social media networks and conversations.
3. Social Media Shopping Platforms - Former CEO of Ticketmaster, Nathan Hubbard, is looking to make Twitter a virtual store that is extremely retail-friendly to make it easy for people to purchase products advertised on the platform.
Industry Implications
1. E-commerce - Social commerce, personalized shopping experiences, and social media shopping platforms have disrupted the e-commerce industry by combining community-enabled purchasing, personalization, and social media platforms.
2. Online Publications - Publications are experimenting with social commerce on Facebook and Pinterest, creating variations of e-commerce sites to captivate the online audience and drive traffic to their websites.
3. Social Media Platforms - Social media platforms like Twitter are rapidly expanding into e-commerce, offering new opportunities for businesses to reach customers and for customers to purchase products instantaneously.
5 Featured, 41 Examples:
325,933 Total Clicks
Date Range:
Apr 12 — Oct 13
Trending:
Average
Consumer Insight Topics:
