Social Commerce

Social media influences e-commerce in a way that encourages community buying

Implications - Social media has not only changed the way consumers communicate, but the way they shop as well. Recently, the world of e-commerce has begun mimicking its communication-based digital counterpart of social media, resulting in online community-enabled purchasing. This social commerce speaks to consumers' need to stay connected to their peers during purchase decisions, providing reassurance in their decision and satiating the need for digital modernity.
SCORE 4.4
Popularity
Activity
Freshness
Megatrends
Patterns
276,643 Total Clicks
Apr 12 - Oct 13
Average
Featured Examples
Pinboard Web Shops - 'Amazon Collections' is a Pinterest Look-Alike
SCORE 5.6
Warm 7,068 Clicks Pub: Aug 5, 13
Pinboard Web Shops
'Amazon Collections' is a Pinterest Look-Alike
Amazon recently rolled out a new feature called ‘Amazon Collections,’ which looks an awful lot like Pinterest. Just like the online pinboard, Amazon Collections lets users collect... [More]
Social Media Shopping Platforms - Nathan Hubbard is Looking to Introduce Twitter Shopping
SCORE 5.4
Warm 2,830 Clicks Pub: Sep 16, 13
Social Media Shopping Platforms
Nathan Hubbard is Looking to Introduce Twitter Shopping
If you’re no stranger to online shopping, the idea of Twitter shopping will perk your interest. Former CEO of Ticketmaster Nathan Hubbard has joined the team to make this idea a reality. His... [More]
Captivating E- Commerce Experiments - Elle has Taken to Social Media to Revolutionize E-commerce
SCORE 4.9
Average 3,429 Clicks Pub: Sep 12, 13
Captivating E- Commerce Experiments
Elle has Taken to Social Media to Revolutionize E-commerce
In our fast-paced, technologically advanced world, Elle magazine has tried its hand at publication social commerce experiments in order to drive traffic to its website. As a result of online... [More]
Rights-Based Organic Food - Grocerybunny Makes Quality Produce More Accessible and Affordable
SCORE 3.6
Mild 2,566 Clicks Pub: Apr 23, 12
Rights-Based Organic Food
Grocerybunny Makes Quality Produce More Accessible and Affordable
Keeping up with healthy eating is not difficult with Grocerybunny hopping around town to assure that every tummy is filled with top-notch food. Co-founders Lucas Lu and Stephen Bentley established... [More]
Social Media Shopping Catalogs - Pickie is a Personalized Magazine Based on Your Online Interactions
SCORE 2.3
Untested 747 Clicks Pub: Jun 30, 12
Social Media Shopping Catalogs
Pickie is a Personalized Magazine Based on Your Online Interactions
With technology enabling for the smart tracking of purchases and preferences, the shopping experience has become steadily more personalized in recent years, and now the brand Pickie aims to make it... [More]
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