Retailers adjust to the lack of space in large cities with micro pop-up stores
Implications - Traditionally used as a way to create urgency among consumers, pop-up shops are now becoming a necessity in largely populated cities across the world. As a result, companies are opening small, temporary locations in seemingly odd places, such as subways or parked trucks. This satisfies the consumer desire for convenience, while ensuring companies adapt to today's (figuratively and literally) crowded market.
