'Urine Therapy' is an unusually named wine that likens the pale coloring of white wine to urine. The concept is derived from the ancient practice of uropathy: the consumption of one's own urine for medical or cosmetic benefits. If the packaging makes you wary about the contents, Bovo further confuses things by saying: "I don't know what's in this bottle, but I can guarantee in any case the same results!"
Although this is probably no different from any other white wine, the packaging drastically changes one's perception of the product. For this packaging design, Tommaso Bovo purposefully chose an unsettling name and glass bottle to expose the yellow-colored vino.
Although off-putting, thankfully the concept by Tommaso Bovo only borrows the name and guarantees drinking a glass of this wine will bring the same therapeutic results.