Category
Tech
Delegated Interfaces
Trend cluster
Category
Streamlined
Vending
Apps are being introduced to help consumers track down portable food venues.
2.1
Trend score
Trend
What is the Streamlined Vending trend?
Streamlined Vending: Though consumers appreciate the novelty of food trucks, the issue of convenience can be a problem when it comes to tracking down these portable venues. Apps that track down these elusive vendors streamline the purchasing experience, and encourage an online relationship with these brands. This prioritization of convenience can apply more broadly to restaurants, and suggests that automating things like directions is critical to appealing to customers.
Trend themes
Themes within the Streamlined Vending trend
Three behaviours holding the trend together01
Food truck tracking
Food truck tracking apps that help consumers find portable food vendors are growing in popularity, particularly since they can help automate the food-finding process.
02
Increased convenience
Consumers increasingly prioritize convenience when it comes to finding food, and businesses are responding by automating directions and other processes to streamline the experience.
03
Simplified food finding
Apps that focus on simplifying the process of finding, rating, and reviewing restaurants are growing, with many prioritizing user rankings and ratings as a means of simplification.
Industry implications
What the Streamlined Vending trend means for industry
Where the trend changes the playbookFor
Food service industry
These trends have particular implications for the food service industry, which can benefit from increased automation and convenience in the food-finding process.
For
Mobile app development
Developers of mobile apps are embracing these trends by developing new food-focused apps that prioritize convenience, user rankings, and ratings.
For
Social media
Many of these trends involve social media and the development of online communities focused on finding, rating, and reviewing food options.
Trend signals
Trend signals for Streamlined Vending
Trend score 2.1 out of 10, from popularity 30%, activity 24%, freshness 8%.
Popularity30%
Activity24%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Streamlined Vending trend
4 featured examples from Dec 23, 2010 to Oct 28, 2013CategoryTech
Food Truck Locating Apps
The Toronto Food Trucks App Locates Nearby Eats
Disruptive innovation opportunity: Implement the use of food truck apps within restaurants to expand their reach, promote daily specials, and attract new customers.
CategoryLifestyle
Simplified Food-Finding Apps
The myfab5 App Cuts Through to Find a Good Restaurant Easier
The myfab5 app disrupts the restaurant discovery industry by providing a simple and efficient way for users to find new places to eat based on popularity rankings.
CategoryTech
Photo-Sharing Food Apps
The Urbanspoon App Shows Others Just How Delicious Your Meal Is
Disruptive innovation opportunity: Develop AR-powered menus that display interactive food photos, descriptions, and customer reviews to enhance the dining experience.
CategoryTech
Food Truck Trackers
The 'Tweat It' App Updates Moving Restos Via Twitter Updates
Food service providers can leverage real-time food truck tracking technology to streamline operations and reach more customers.
