The 'Tweat It' app will have your inner hipster jumping for joy without the least bit of irony: the app tracks the location of food trucks in real-time. The map is updated with the location of specific trucks based on their tweets.
Currently, the Tweat It app is only available for food trucks in New York City, but its success could see it expanded to other food truck hot spots like San Francisco and Portland. The app might also encourage the burgeoning of a food truck community within smaller towns.
Implications - Youth consumers are eager for a new wave of technology that organizes the real-world in meaningful ways and helps them connect to it. The proliferation of check-in services like Foursquare is indicative of this trend. Companies ought to consider how they can use emerging technologies to connect consumers to real-world experiences.