The upcoming season could easily be a girl's most casually flirtatious few months this year if the Urban Outfitters Fall 2013 style book has anything to do with it. It showcases effortlessly chic and urban outfits that any young woman would want to wear. In a way, it maintains a hold on the charm of summer while fully preparing girls for cooler days and nights.
The Urban Outfitters Fall 2013 style book was shot by photographer Kava Gorna. It stars model Ali Michael, who sends the camera a slew of coy looks that adds an innocent sensuality to the looks. Highlighting the retailer's special collections, the photoshoot is chock full of pieces from the likes of Adidas Originals, Stolen Girlfriends Club and Lazy Oaf .
What's Driving This Trend
- Effortlessly Chic Outfits
- Opportunities for disruptively innovating easy-to-wear, comfortable, and stylish outfits for young women in the fashion industry.
- Innocent Sensuality
- Opportunities for creating subtly flirtatious and playful marketing campaigns that appeal to young women in the advertising industry.
- Model as Brand Ambassador
- Opportunities for leveraging popular models as brand ambassadors to showcase collections and appeal to the target audience in the fashion industry.
Who This Affects Most
- Fashion
- The fashion industry can use the trend of effortlessly chic outfits and models as brand ambassadors to attract the attention of young women and disrupt the industry.
- Advertising
- The advertising industry can focus on creating marketing campaigns that evoke innocent sensuality and playfulness while showcasing products to appeal to young women and disrupt the industry.
- Photography
- The photography industry can explore the trend of capturing subtly flirtatious and playful looks of models in photoshoots to disrupt the market and attract clients from the fashion and advertising industries.
