Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The 'Telekinize the Rainbow' App Lets Users Control a Skittle

 - Jun 19, 2013
References: adsoftheworld
A promotion for Skittles called 'Telekinize the Rainbow' let users control real life Skittles without touching a thing. Telekinize the Rainbow is an online app that gives anybody the ability to make Skittles move around in real time without using a keyboard.

The app gives users the ability to move Skittles around by reading eye movements. By accessing your webcam, the website is able to analyze your eyes. The eye-based commands are then sent through to move Skittles. Using small, energy-efficient robots, the app moves skittles around a white plane.

Ad agency Clemenger BBDO created the ad to work just through Facebook. As soon as users enter the Facebook app, they are assigned a random Skittle to control. Eye movements can then be used to direct the candy around the board.